After studying fine art, Serge Derossi began his career at Vogue France alongside Donald Schneider, before joining the Donald Schneider Studio. He went on to work with prestigious international agencies such as BETC Luxe, Mazarine and Ogilvy Paris. He also held the position of co-creative director at Estée Lauder Companies and that of creative director within the Showroomprivé group, where he co-founded the IA studio.
Specialising in 360-degree projects, ranging from brand identity to digital campaigns, including design and set design, he has worked with leading clients such as Ralph Lauren on the image strategy and repositioning of the Polo Red fragrances featuring Lando Norris and the Ralph’s Club featuring Usher; he has also collaborated on the new identity for Fairmont Hotels and Resorts, as well as with Valentino Beauty, Givenchy and the Etam Group. His projects span fashion, music, art and luxury advertising. Notably, he has collaborated with Bureau Futur Betak, Rad Hourani and the Marseille Fashion Museum alongside Karine Arabian and Francis Kurkdjian, as well as with Angelin Preljocaj’s ballet company and music labels such as 4AD and Universal Music
360 Creative Strategy
Creative Direction for Advertising & Communications
Brand content & Strategy Social media
AI Consulting and Production process
Branding & Repositioning
Design & Packaging

CLIENTS

CHANEL

RALPH LAUREN

ESTEE LAUDER COMPAGNIES

L’OREAL LUXE

GIORGIO ARMANI

MAZARINE AGENCY

GIVENCHY

HELMUT AGENCY

GROUP ACCOR

VOGUE FRANCE

FAITH CONNEXION

BERLUTI

LVMH

SHU UEMURA

PRISMA MEDIA

ETAM

BETC ETOILE ROUGE

OGILVY PARIS

FAIRMONT HOTEL

Special project

FASHION MUSEUM OF MARSEILLE

RAD HOURANI

BUREAU BETAK

ANGELIN PRELJOCAJ

UNIVERSAL MUSIC

LABEL 4AD

collaborations with the best photographers like a , Lachlan Bailey, Steven Klein, Jean-Baptiste Mondino, Julien Martinez, Akatre Studio, Cédric Bihr, Philippe Lacombe, , Alystair Taylor Young, David Sims, Guido Mocafico, Peter Gehrke, Vivienne & Tamas, Patrick Swirc, Paolo Roversi, Inez et Vinoodh, …